Funder Certification for
Alternative Finance
Good companies should be easy to find.
Good companies should be easy to find.
Secure Funder™ is a new industry initiative working to address a longstanding problem in alternative finance: the misuse and theft of business funding applications. Limited barriers to entry and inconsistent oversight have allowed these harmful practices to persist for years. Paired with Secure Broker™, the programs independently certify companies taking practical steps to protect small business owners and build a safer, more trustworthy industry.
The program certifies responsible data handling, not underwriting practices or broader business operations. Standards will evolve through a transparent, collaborative review process as new industry priorities emerge.
Partner with participating brokers in the member portal and build new relationships.
Earn a digital badge that makes trust visible and independently verifiable.
Be part of a standard that makes unethical practices harder to hide.
Security standards are evolving alongside emerging regulation. Get ahead of what's coming.
Every certification follows the same evidence-based review process, with guidance and support throughout.
Already have controls? We’ll independently verify. No controls? We’ll help you get there.
Progress starts with participation.
Standards are built by companies
willing to support them.
Complete certification through the member portal. See guidelines →
Without clear expectations, harmful practices become harder to identify and address.
Every industry reaches a point where trust around data has to be demonstrated. SOC 2 gave that to the SaaS world. Alternative finance needs one too — something industry-specific and more practical for this community. The goal is not to make this hard. It’s to make responsible companies easier to find in an industry that could really use it.
What is “Backdooring”?
A long-standing practice that continues to undermine trust in alternative finance.
Read Article →
