Funder Certification for
Alternative Finance
Good companies should be easy to find.
Good companies should be easy to find.
Secure Funder™ is a new industry initiative helping make responsible data handling visible in alternative finance. In a market with limited barriers and inconsistent oversight, funding applications are too often misappropriated, redirected, or used to pursue business outside the intended relationship. These practices harm business owners and undermine funders. Paired with Secure Broker™, the programs independently verify companies taking practical steps to protect merchant data and operate responsibly.
The program certifies responsible data handling, not underwriting practices or broader business operations. Standards will evolve through a transparent, collaborative review process as new industry priorities emerge.
Partner with participating brokers in the member portal and build new relationships.
Earn a digital badge that makes trust visible and independently verifiable.
Be part of a standard that makes unethical practices harder to hide.
Security standards are evolving alongside emerging regulation. Get ahead of what's coming.
Good controls protect your business.
Independent certification helps others
recognize them.
Already have controls? We’ll independently verify. No controls? We’ll help you get there.
Complete certification through the member portal. See guidelines →
Unprotected data leads to stacking, leaving business owners overleveraged and less qualified for future capital.
Every industry reaches a point where trust around data has to be demonstrated. SOC 2 gave that to the SaaS world. Alternative finance needs one too — something industry-specific and more practical for this community. The goal is not to make this hard. It’s to make responsible companies easier to find in an industry that could really use it.
What is “Backdooring”?
A long-standing practice that continues to undermine trust in alternative finance.
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